Shoreline
Handwoven Wool & Jute Rug
Taxes & duties included · Free worldwide shipping
About this rug
Ivory and beige bands run the length of the rug, each one slightly raised, so you feel a light rib underfoot. Every cord is wool on the outside with jute at the core. You get the softness of wool with the body and natural flecks of jute. It is woven by hand in India, and stripe widths can shift a little from one rug to the next.
Living rooms and bedrooms with pale timber, linen and cane. Put it under the front legs of a sofa, or across the lower two-thirds of a bed. It also suits a covered outdoor space.
Details & materials
| Construction | Handwoven |
| Material | New Zealand wool, Jute, Wool & jute |
| Pile | Medium pile |
| Shape | Rectangle |
| Best in | Living room, Outdoor |
| Style | Coastal, Striped |
| Made in | India |
| Custom size | Yes — any size, exact quote |
Size & fit
| 120 x 180 cm | Beside a bed, at an entrance, or under a coffee table in a small room. |
| 160 x 230 cm | Under a coffee table with the front legs of a 2–3 seat sofa on it. Also a small bedroom. |
| 190 x 290 cm | Most living rooms, with the front legs of every seat on the rug. Under a queen bed. |
| 8 x 10 ft | Larger living rooms and open-plan spaces. Under a king bed, or a dining table for six. |
Measuring. Leave 30–45 cm (12–18 in) of floor showing around the rug. Under a dining table, allow 60 cm (24 in) beyond each side so chairs stay on the rug when pulled out.
Handmade rugs can vary slightly from the stated size. Need a different size? Ask us about the measurements you need and we’ll confirm the options.
Care
- Vacuum on suction only, with the beater bar off.
- Blot spills straight away with a clean, dry cloth. Do not rub.
- Suits indoor and covered outdoor spaces. If it gets wet, let it dry flat in open air.
- Snip any loose end level with the surface. Never pull it.
- Turn the rug every six months so it wears evenly.
- Use a rug pad on hard floors so the rug stays flat and does not slip.
- For a deep clean, use a professional rug cleaner.
Shipping & delivery
Made to order for you. Estimated to ship Nov 28 – Dec 12.
Shipping is free worldwide and prices include tax. Delivery time depends on the destination. Questions? Contact us.
Made for you, backed by our care
Every rug is made for your order. If it arrives damaged, faulty or differs from your confirmed order, we’ll put it right. We’re unable to accept change-of-mind returns.
Are tax and shipping included?
Yes. Prices include tax and shipping is free worldwide.
How long will my rug take?
Handwoven and hand-tufted rugs generally take 4–6 weeks to make and deliver to your home. Hand-knotted rugs take around 13–14 weeks.
Can I get it in another size?
Choose “Custom size” beside the sizes above. Enter your dimensions and email, and we’ll confirm the options, price and timing.
Can I see the colour before I order?
A sample can help you check colour and texture in your room. Tell us which rug you’re considering and we’ll confirm the sample options and timing. Ask about a sample.
Will a new wool rug shed?
New wool rugs can shed loose fibres at first. Gentle, regular vacuuming helps. If you’re concerned about your rug, send us a photo and we’ll help.
How do I look after it?
Vacuum weekly without a beater bar, blot spills with a dry white cloth, rotate every 6–12 months and use a rug pad. Full care guide.
Do you work with interior designers?
Yes — trade pricing from your first order. Trade program.
Made for you, backed by our care
Every rug is made for your order. If it arrives damaged, faulty or differs from your confirmed order, we’ll put it right. Read the return policy.

